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October 4, 2011 / alisonmcdowell

The Rabbit or the Turtle?

So was it the rabbit or the turtle who won the race?

There are two key strategies for driving traffic to small business websites, the turtle being Search Engine Optimisation and rabbit, pay per click advertising.   Read more…

September 27, 2011 / alisonmcdowell

Customerise your Website

Most web designers want to create a site that has a gadget or a gizmo or something “cutting edge” that proves that the brand is “innovative” and “progressive”. And what company isn’t tempted by this, showing that you are “leading the way” feels great, and delivers lots of back slapping and high fives around the office. Read more…

September 14, 2011 / alisonmcdowell

B2B Rocks at CRM

The Customer Relationship Management concept is old news, but never has it been more important to continually review how we manage our customer relationships and identify how we better manage them to ensure we continually meet and exceed our customers changing and evolving needs. Read more…

September 6, 2011 / alisonmcdowell

Email Marketing – strategy is essential

Often an entry point to digital marketing, email marketing is often seen by businesses as an easy way to communicate with their customers.  Read more…

August 31, 2011 / alisonmcdowell

Online Video – Have fun while building a brand

What better way to build your brand and product education than developing interactive fun clip on YouTube.  This is exactly what Tippex did when it developed “A hunter shoots a bear”. Read more…